On the Effectiveness of Social Marketing - What Do We Really Know?


Helmig, Bernd ; Thaler, Julia


URL: http://ub-madoc.bib.uni-mannheim.de/28512
Document Type: Conference presentation
Year of publication: 2009
Conference title: ARNOVA
Location of the conference venue: Ohio, Cleveland, USA
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd and Thaler, Julia On the Effectiveness of Social Marketing - What Do We Really Know? (2009) ARNOVA (Ohio, Cleveland, USA) [Conference presentation]


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