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Number of items: 8.

Doctoral dissertation

Gecer, Gökhan (2021) Essays on digital marketing strategies: an analytical investigation. Open Access Mannheim [Doctoral dissertation]
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Conference or workshop publication

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. 149 In: 41st Annual ISMS Marketing Science Conference 2019 : Technical Session listing (2019) Catonsville, MD INFORMS Marketing Science Conference 2019 (Roma, Italy) [Conference or workshop publication]

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Stahl, Florian ORCID: 0000-0002-2846-3424 Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. 101 In: 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (Philadelphia, PA) [Conference or workshop publication]

Conference presentation

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2020) 4th Doctoral Workshop on The Economics of Digitization (Toulouse, France) [Conference presentation]

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2019) 2019 INFORMS 41st Annual ISMS Marketing Science Conference (Roma, Italy) [Conference presentation]

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2019) Munich Summer Institute, MSI 2020 (München, Germany) [Conference presentation]

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2019) 18th ZEW Conference on the Economics of Information and Communication Technologies (Mannheim, Germany) [Conference presentation]

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2019) 14th Annual Conference of EPIP, European Policy for Intellectual Property Association (Zürich, Switzerland) [Conference presentation]

This list was created automatically on Mon Dec 6 04:45:18 2021 CET