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Conference or workshop publication

Bauer, Hans H. ; Huber, Frank ; Keller, Thomas Using Product-Policy Variants to Incresase Customer Retention in the Automotive Industry: Results of an Empirical Study. Gray, Brendan J. Proceedings of the Australia-New Zealand Marketing Academy Conference 1998 (ANZMAC '98), University of Otago, Dunedin 133-150 In: Marketing Connections : Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998 (1998) Dunedin [Conference or workshop publication]

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