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Number of items: 8.

Article

Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska (2020) The influence of external reference price strategies in a"nonprofit arts organization's "Pay-what-you-want” setting. Open Access Journal of Philanthropy and Marketing Malden, MA [u.a.] 26 1 e1681, 1-13 [Article]
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Gross, Hellen P. ; Rottler, Maren (2019) Nonprofits’ internal marketing and its influence on volunteers’ experiences and behavior: A multiple mediation analysis. Nonprofit and Voluntary Sector Quarterly Thousand Oaks, CA 48 2 388-416 [Article]

Wymer, Walter ; Gross, Hellen P. ; Helmig, Bernd (2016) Nonprofit brand strength : what is it? How is it measured? What are its outcomes? Voluntas : International Journal of Voluntary and Nonprofit Organizations Dordrecht [u.a.] 27 3 1448-1471 [Article]

Doctoral dissertation

Gross, Hellen P. (2012) Stakeholder management in nonprofit organizations by societal orientation and brand management. Mannheim [Doctoral dissertation]

Conference presentation

Gross, Hellen P. ; Kaempffe, Eva-Maria ; Rottler, Maren Unequally equal: The failure of diversity transformation in arts and cultural organizations. (2020) EIASM 2020 : 7th Workshop on Managing Arts and Cultural Organizations (Online) [Conference presentation]

Gross, Hellen P. ; Rottler, Maren Nonprofits' internal marketing and its influences on volunteers' experiences and behavior: A multiple mediation analysis. (2018) 13th International Conference of the International Society for Third Sector Reseach (Amsterdam, Netherlands) [Conference presentation]

Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska The influence of external reference price strategies on the amount paid in a "pay what you want" setting of a German photo biennial. (2018) 6th Workshop on Managing Arts and Cultural Organizations, European Institute for Advanced Studies in Management (EIASM) (Oxford, UK) [Conference presentation]

Rottler, Maren ; Gross, Hellen P. Internal marketing influences volunteer outcomes in arts organizations: A multiple mediation analysis. (2017) 11th Workshop on the Challenges of Managing the Third Sector (Belfast, Northern Ireland) [Conference presentation]

This list was created automatically on Thu Dec 9 05:01:06 2021 CET