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Number of items: 3.

Article

Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Open Access Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Article]
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Halbheer, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Koenigsberg, Oded ; Lehmann, Donald R. (2014) Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Article]

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. (2012) The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing : JM Chicago 76 4 44-63 [Article]

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