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2015

Schamp, Christina ; Ludwig, Karin ; Heitmann, Mark Changing the rules of the game: Competition among cause-related marketing promotions. 202 In: Collaboration in Research : EMAC 2015, Leuven, May 26-29 (2015) Leuven 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Conference or workshop publication]

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