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Montaguti, Elisa ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Article]

Conference presentation

Valli, Veronica ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Montaguti, Elisa The compromise effect in post-purchase consumption behavior : evidences from field experiments. (2017) 46th European Marketing Academy Conference (Groningen, Netherlands) [Conference presentation]

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