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Number of items: 4.

2004

Bauer, Hans H. ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra (2004) Brand-equity-drivers-modell. Brand equity excellence ; 3 Düsseldorf [Book]

2003

Bauer, Hans H. ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek (2003) Anlassspezifische Markenbewertung - der Brand Equity Evaluator von BBDO. Profitables Markenmanagement Wiesbaden 85-101 [Book chapter]

2002

Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra (2002) Brand equity evaluator. Brand equity excellence ; 2 Düsseldorf [Book]

2001

Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek (2001) Brand equity review. Brand equity excellence ; 1 Düsseldorf [Book]

This list was created automatically on Sun Jan 16 06:15:07 2022 CET