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Number of items: 5.

Book chapter

Helmig, Bernd ; Scholz, Hellen (2013) Bindung interner Kunden im Nonprofit Sektor - Der Fall "Freiwillige". Bruhn, Manfred Handbuch Kundenbindungsmanagement Wiesbaden 969-993 [Book chapter]

Conference presentation

Wymer, Walter ; Scholz, Hellen ; Helmig, Bernd Developing and Validating a Scale for Nonprofit Brand Strength. (2012) 41st Annual Coference of the European Marketing Academy (EMAC) [Conference presentation]

Helmig, Bernd ; Scholz, Hellen Don't Blame it on the Context: Empirical Investigation into the Relationship between Societal Orientation and Organizational Performance of Nonprofit Organizations. (2010) ARNOVA 2010 (Alexandria, VA) [Conference presentation]

Helmig, Bernd ; Scholz, Hellen The Nonprofit Brand Value Chain. (2010) 9th International Conference of the International Society for Third-Sector Research (ISTR) (Istanbul, Türkei) [Conference presentation]

Helmig, Bernd ; Scholz, Hellen The Nonprofit Brand Value Chain - Just Black Boxes or Real Insights? (2010) 39th European Marketing Academy Conference (EMAC) (Kopenhagen, Dänemark) [Conference presentation]

This list was created automatically on Sun Dec 5 05:03:56 2021 CET