Number of items: 1.
Conference or workshop publication
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Mathew, Joseph ; Spake, Deborah F. ; Albrecht, Carmen-Maria
Branding Universities: An Updated View of Factors Underlying College Choice.
Campbell, Colin L.
370-372
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Conference or workshop publication]
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This list was created automatically on Tue May 24 04:24:14 2022 CEST
