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Mathew, Joseph ; Spake, Deborah F. ; Albrecht, Carmen-Maria Branding Universities: An Updated View of Factors Underlying College Choice. Campbell, Colin L. 370-372 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress (2017) Cham 2011 Academy of Marketing Science World Marketing Congress (WMC) (Reims, France) [Conference or workshop publication]

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