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Working paper

Lingenfelder, Michael ; Spitzer, Lothar (1999) Determinanten der Realisierung und Wirkungen einer corporate identity. Open Access Management Know-how Mannheim M009 [Working paper]
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Lingenfelder, Michael ; Spitzer, Lothar (1987) Determinanten der Realisierung und Wirkungen einer corporate identity. Arbeitspapier / Institut für Marketing, Universität Mannheim Mannheim 62 [Working paper]

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