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Number of items: 6.

Conference or workshop publication

Veit, Daniel J. ; Peslova, Eva The value of tradable electronic services in global business markets: Towards a conceptual model. Srinivasan, Raji AMA Educators' Proceedings 22 338-339 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Educators' Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Mikolon, Sven The Janus Face of Salespersons' Social Identification: Negative Outgroup Stereotypes and their Impact on Sales Performance. Srinivasan, Raji AMA Educators' Proceedings 22 367 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Conference or workshop publication]

Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H. Second Generation Measures for Determining Data Quality in Marketing Research. Srinivasan, Raji AMA Educators' Proceedings 22 68-69 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Conference or workshop publication]

Bornemann, Torsten ; Köstlin, Hanna "Good" Design - A Universal Competitive Advantage? Srinivasan, Raji AMA Educators' Proceedings 22 281 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty. Srinivasan, Raji AMA Educators' Proceedings 22 130-131 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference (St. Petersburg, FL) [Conference or workshop publication]

This list was created automatically on Mon Nov 29 06:07:25 2021 CET