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Working paper

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Working paper]
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