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2023

Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Frontiers: Polarized America: From political polarization to preference polarization. Open Access Marketing Science Catonsville, MD 42 1 48-60 [Article]
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Gehrmann, Leonie ; Kluge, Stefan ; Stahl, Florian ORCID: 0000-0002-2846-3424 Persuasion in advertisements over time. Open Access (2023) 45th ISMS Marketing Science Conference (Miami, FL) [Conference presentation]
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Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Article]
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Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-20 [Article]
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Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Buying future endorsements from prospective influencers on user-generated content platforms. Open Access Journal of Marketing Research : JMR Thousand Oaks, CA tba tba 1-19 [Article]
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2022

Bayerl, Andreas ; Shapira, Daniel ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews - On the interplay between workplace vibes and wage. Open Access (2022) ISMS Marketing Science Conference (Online) [Conference presentation]
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Gehrmann, Leonie ; Kluge, Stefan ; Stahl, Florian ORCID: 0000-0002-2846-3424 Effects of competition on advertising behavior and content. Open Access (2022) ISMS Marketing Science Conference (Online) [Conference presentation]
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Kluge, Stefan ; Gehrmann, Leonie ; Stahl, Florian ORCID: 0000-0002-2846-3424 Expression of emotions in ads over time. Open Access (2022) ISMS Marketing Science Conference (Online) [Conference presentation]
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Kluge, Stefan ; Parra-Moyano, José ; Stahl, Florian ORCID: 0000-0002-2846-3424 Winning parachain auctions: Which impact has marketing on acquiring funds from crowdlenders? Open Access (2022) International Conference on Crypto-Marketing 2022 (New York City, NY) [Conference presentation]
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2021

Gehrmann, Leonie ; Kluge, Stefan ; Bayerl, Andreas ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Knäble, Merlin ; Mädche, Alexander (2021) Advertising information and communication technologies over time: An analysis of text and visual complexity. Open Access SSRN Working Paper Series Rochester, NY [Working paper]
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Förste, Markus ; Nadj, Mario ; Knäble, Merlin ; Mädche, Alexander ; Gehrmann, Leonie ; Stahl, Florian ORCID: 0000-0002-2846-3424 An interactive machine learning system for image advertisements. Open Access Schneegass, Stefan ; Pfleging, Bastian ; Kern, Dagmar 574-577 In: MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (2021) New York, NY Mensch und Computer 2021, MuC 2021 (Ingolstadt, Gemany) [Conference or workshop publication]
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2018

Valli, Veronica (2018) Essays on choice under uncertainty and framing effects in marketing. Open Access Mannheim [Doctoral dissertation]
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2017

Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Open Access Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Article]
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Lanz, Andreas U. (2017) Essays on marketing and online social networks. Open Access Mannheim [Doctoral dissertation]
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2016

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Bartels, Daniel M. ; Valli, Veronica The effects of framing subscription benefits as price discounts or time bonuses on time preferences. Open Access Moreau, Page Advances in Consumer Research 44 634 In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (2016) Duluth, MN 2016 ACR Conference (Berlin, Germany) [Conference or workshop publication]
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Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2016) Climb or jump - status-based seeding in user-generated content network. Open Access Mannheim [Working paper]
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Albrecht, Carmen-Maria ; Finkel, Ariane Stephanie Dominique ; Nothhelfer, Katja What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness. Open Access Kim, Juran 436-437 In: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, China) [Conference or workshop publication]
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Albrecht, Carmen-Maria ; Häger, Pietro How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. Open Access Kim, Juran 173-174 In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, Hong Kong) [Conference or workshop publication]
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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2016) Customer response to interactional service experience - The role of interaction environment. Open Access Journal of Service Management Bingley 27 5 704-729 [Article]
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This list was created automatically on Sat Oct 5 07:59:38 2024 CEST