Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty - An Empirical Analysis


Homburg, Christian ; Giering, Annette


DOI: https://doi.org/10.1002/1520-6793(200101)18:1<43::AID-MAR3>3.0.CO;2-I
URL: https://www.researchgate.net/publication/227897541...
Additional URL: http://onlinelibrary.wiley.com/doi/10.1002/1520-67...
Document Type: Article
Year of publication: 2001
The title of a journal, publication series: Psychology & Marketing
Volume: 18
Issue number: 1
Page range: 43-66
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Giering, Annette (2001) Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty - An Empirical Analysis. Psychology & Marketing New York, NY 18 1 43-66 [Article]


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