Strategische Markenführung in dynamischer Umwelt

Homburg, Christian ; Schäfer, Heiko

Document Type: Book chapter
Year of publication: 2001
Book title: Erfolgsfaktor Marke
Page range: 157-173
Place of publication: München
Publishing house: Vahlen
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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