Towards an Improved Understanding of Industrial Buying Behavior: Determinants of the Number of Suppliers


Homburg, Christian ; Kuester, Sabine


DOI: https://doi.org/10.1300/J033v08n02_03
URL: https://www.tandfonline.com/doi/abs/10.1300/J033v0...
Additional URL: https://www.researchgate.net/publication/232895973...
Document Type: Article
Year of publication: 2001
The title of a journal, publication series: Journal of Business-to-Business Marketing
Volume: 8
Issue number: 2
Page range: 5-33
Place of publication: London
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1051-712X , 1547-0628
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2001) Towards an Improved Understanding of Industrial Buying Behavior: Determinants of the Number of Suppliers. Journal of Business-to-Business Marketing London 8 2 5-33 [Article]


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ORCID: Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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