Werbecontrolling mit der Balanced Scorecard

Bauer, Hans H. ; Meeder, Uta ; Jordan, Jenny

URL:	http://www.wiso-net.de/webcgi?START=A60&DOKV_DB=ZE...
Document Type:	Article
Year of publication:	2001
The title of a journal, publication series:	Absatzwirtschaft
Volume:	44
Issue number:	1
Page range:	62-65
Place of publication:	Düsseldorf
Publishing house:	Fachverl. Verl.-Gruppe Handelsblatt
ISSN:	0001-3374 , 0343-6039
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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