Werbecontrolling mit der Balanced Scorecard


Bauer, Hans H. ; Meeder, Uta ; Jordan, Jenny


URL: http://www.wiso-net.de/webcgi?START=A60&DOKV_DB=ZE...
Document Type: Article
Year of publication: 2001
The title of a journal, publication series: Absatzwirtschaft
Volume: 44
Issue number: 1
Page range: 62-65
Place of publication: Düsseldorf
Publishing house: Fachverl. Verl.-Gruppe Handelsblatt
ISSN: 0001-3374
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Meeder, Uta ; Jordan, Jenny (2001) Werbecontrolling mit der Balanced Scorecard. Absatzwirtschaft Düsseldorf 44 1 62-65 [Article]


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