An Investigation of the Brand Personality Scale: Assessment of Validity and Implications with Regard to Brand Policy in European Cultural Domains


Bauer, Hans H. ; Mäder, Ralf ; Keller, Thomas


Document Type: Conference or workshop publication
Year of publication: 2000
Book title: Proceedings of the Multicultural Marketing Conference : Hong Kong, 17-20 Sept. 2000 / Academy of Marketing Science
Place of publication: Hong Kong
Publishing house: Omnipress
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Mäder, Ralf ; Keller, Thomas An Investigation of the Brand Personality Scale: Assessment of Validity and Implications with Regard to Brand Policy in European Cultural Domains. In: Proceedings of the Multicultural Marketing Conference : Hong Kong, 17-20 Sept. 2000 / Academy of Marketing Science (2000) Hong Kong [Conference or workshop publication]


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