An Investigation of the Brand Personality Scale: Assessment of Validity and Implications with Regard to Brand Policy in European Cultural Domains

Bauer, Hans H. ; Mäder, Ralf ; Keller, Thomas

Document Type: Conference or workshop publication
Year of publication: 2000
Book title: Proceedings of the Multicultural Marketing Conference : Hong Kong, 17-20 Sept. 2000 / Academy of Marketing Science
The title of a journal, publication series: Proceedings of the Academy of Marketing Science Multicultural Conference
Place of publication: Hong Kong
Publishing house: Omnipress
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item