Cross-Selling: Aus der Kundenbeziehung mehr herausholen


Homburg, Christian ; Schäfer, Heiko



URL: https://www.harvardbusinessmanager.de/heft/d-21501...
Additional URL: https://www.tib.eu/de/suchen/id/tema%3ATEMA2000090...
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Harvard Business Manager
Volume: 22
Issue number: 6
Page range: 35-44
Place of publication: Hamburg
Publishing house: Manager-Magazin-Verl.-Ges.
ISSN: 0945-6570 , 2195-1357
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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