Cross-Selling: Aus der Kundenbeziehung mehr herausholen


Homburg, Christian ; Schäfer, Heiko


URL: https://www.harvardbusinessmanager.de/heft/d-21501...
Additional URL: https://www.tib.eu/de/suchen/id/tema%3ATEMA2000090...
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Harvard-Business-Manager
Volume: 22
Issue number: 6
Page range: 35-44
Place of publication: Hamburg
Publishing house: Manager-Magazin-Verl.-Ges.
ISSN: 0174-335X
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Schäfer, Heiko (2000) Cross-Selling: Aus der Kundenbeziehung mehr herausholen. Harvard-Business-Manager Hamburg 22 6 35-44 [Article]


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