Does customer interaction enhance new product performance?


Gruner, Kjell E. ; Homburg, Christian


DOI: https://doi.org/10.1016/S0148-2963(99)00013-2
URL: http://directory.umm.ac.id/Data%20Elmu/jurnal/J-a/...
Additional URL: https://www.researchgate.net/publication/222567704...
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 49
Issue number: 1
Page range: 1-14
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Gruner, Kjell E. ; Homburg, Christian (2000) Does customer interaction enhance new product performance? Journal of Business Research : JBR New York, NY 49 1 1-14 [Article]


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