Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure


Homburg, Christian ; Workman, John P. ; Jensen, Ove


DOI: https://doi.org/10.1177/0092070300284001
URL: https://link.springer.com/article/10.1177/00920703...
Additional URL: http://journals.sagepub.com/doi/pdf/10.1177/009207...
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 28
Issue number: 4
Page range: 459-478
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Workman, John P. ; Jensen, Ove (2000) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Journal of the Academy of Marketing Science New York, NY 28 4 459-478 [Article]


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