Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure

DOI:	https://doi.org/10.1177/0092070300284001
URL:	https://link.springer.com/article/10.1177/00920703...
Additional URL:	http://journals.sagepub.com/doi/pdf/10.1177/009207...
Document Type:	Article
Year of publication:	2000
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	28
Issue number:	4
Page range:	459-478
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Workman, John P. ; Jensen, Ove

Google Scholar: Homburg, Christian ; Workman, John P. ; Jensen, Ove

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item