Kundenzufriedenheit und Kundenbindung


Homburg, Christian ; Werner, Harald



URL: http://ub-madoc.bib.uni-mannheim.de/11224
Document Type: Book chapter
Year of publication: 2000
Book title: Marktforschung
Page range: 913-931
Place of publication: Wiesbaden
Publishing house: Gabler- Verlag
Edition: 2. Auflage
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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