The Contribution of the Brand Personality Construct to Explain Brand Loyalty Behavior: Findings of a Causal-Analytical Study

Mäder, Ralf ; Huber, Frank ; Herrmann, Andreas

Document Type:	Conference or workshop publication
Year of publication:	2000
Book title:	Marketing in the new millennium : proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam
The title of a journal, publication series:	Proceedings of the 29th EMAC Conference
Publisher:	Wierenga, Berend
Place of publication:	Rotterdam
Publishing house:	Erasmus Univ.
ISBN:	90-5892-003-8
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics
Additional information:	CD-ROM

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