The Contribution of the Brand Personality Construct to Explain Brand Loyalty Behavior: Findings of a Causal-Analytical Study


Mäder, Ralf ; Huber, Frank ; Herrmann, Andreas


Document Type: Conference or workshop publication
Year of publication: 2000
Book title: Marketing in the new millennium : proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam
Author/Publisher of the book
(only the first ones mentioned)
:
Wierenga, Berend
Place of publication: Rotterdam
Publishing house: Erasmus Univ.
ISBN: 90-5892-003-8
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Additional information: CD-ROM

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Mäder, Ralf ; Huber, Frank ; Herrmann, Andreas The Contribution of the Brand Personality Construct to Explain Brand Loyalty Behavior: Findings of a Causal-Analytical Study. Wierenga, Berend In: Marketing in the new millennium : proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam (2000) Rotterdam [Conference or workshop publication]


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