The Contribution of the Brand Personality Construct to Explain Brand Loyalty Behavior: Findings of a Causal-Analytical Study

Mäder, Ralf ; Huber, Frank ; Herrmann, Andreas

Document Type: Conference or workshop publication
Year of publication: 2000
Book title: Marketing in the new millennium : proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam
The title of a journal, publication series: Proceedings of the 29th EMAC Conference
Publisher: Wierenga, Berend
Place of publication: Rotterdam
Publishing house: Erasmus Univ.
ISBN: 90-5892-003-8
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Additional information: CD-ROM

Dieser Eintrag ist Teil der Universitätsbibliographie.

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