Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce


Bauer, Hans H. ; Neumann, Marcus M.


URL: http://www.anzmac.org/conference_archive/2005/
Document Type: Conference or workshop publication
Year of publication: 2005
Book title: Conference Proceedings of the the Australian and New Zealand Marketing Academy Conference (ANZMAC), December 5 - 7, Perth, Australia
The title of a journal, publication series: ANZMAC conference proceedings
Volume: 18
Page range: 26-34
Author/Publisher of the book
(only the first ones mentioned)
:
Purchase, Sharon
Place of publication: Sydney
Publishing house: Australian & New Zealand Marketing Acad.
ISBN: 0-646-45546-X
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Additional information: CD-ROM

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Neumann, Marcus M. Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce. Purchase, Sharon ANZMAC conference proceedings 18 26-34 In: Conference Proceedings of the the Australian and New Zealand Marketing Academy Conference (ANZMAC), December 5 - 7, Perth, Australia (2005) Sydney [Conference or workshop publication]


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