Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce

Bauer, Hans H. ; Neumann, Marcus M.

Document Type: Conference or workshop publication
Year of publication: 2005
Book title: Conference Proceedings of the the Australian and New Zealand Marketing Academy Conference (ANZMAC), December 5 - 7, Perth, Australia
The title of a journal, publication series: ANZMAC Conference Proceedings
Volume: 18
Page range: 26-34
Publisher: Purchase, Sharon
Place of publication: Sydney
Publishing house: Australian & New Zealand Marketing Acad.
ISBN: 0-646-45546-X
ISSN: 1447-3275
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Additional information: CD-ROM

Dieser Eintrag ist Teil der Universitätsbibliographie.

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