Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

Kaiser, Ulrich

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URL:	http://ub-madoc.bib.uni-mannheim.de/1195
URN:	urn:nbn:de:bsz:180-madoc-11958
Document Type:	Working paper
Year of publication:	2005
The title of a journal, publication series:	None
Publication language:	English
Institution:	Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
MADOC publication series:	Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
Subject:	330 Economics
Classification:	JEL: C33 L11 C32 ,
Subject headings (SWD):	Deutschland , Zeitung , Internet , Panelanalyse
Abstract:	This paper uses Granger non-causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website traffic on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002.
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Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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