Assimilation and Contrast in Brand and Product Evaluations: Implications for Marketing


Wänke, Michaela ; Bless, Herbert ; Schwarz, Norbert


URL: http://web.ebscohost.com/ehost/detail?vid=5&sid=c2...
Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Advances in Consumer Research
Volume: 26
Issue number: 1
Page range: 95-98
Place of publication: Duluth, Minn.
Publishing house: Assoc. for Consumer Research
ISSN: 0098-9258
Publication language: German
Institution: School of Social Sciences > Mikrosoziologie u. Sozialpsychologie (Bless)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Wänke, Michaela ; Bless, Herbert ; Schwarz, Norbert (1999) Assimilation and Contrast in Brand and Product Evaluations: Implications for Marketing. Advances in Consumer Research Duluth, Minn. 26 1 95-98 [Article]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item