Assimilation and Contrast in Brand and Product Evaluations: Implications for Marketing

Wänke, Michaela ; Bless, Herbert ; Schwarz, Norbert

Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Advances in Consumer Research
Volume: 26
Issue number: 1
Page range: 95-98
Place of publication: Duluth, Minn.
Publishing house: Assoc. for Consumer Research
ISSN: 0098-9258
Publication language: German
Institution: School of Social Sciences > Mikrosoziologie u. Sozialpsychologie (Bless 1999-)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.

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