Determinanten des Line Extension-Erfolgs


Bauer, Hans H.


Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Pharmazeutische Industrie : pharmind
Volume: 61
Issue number: 9
Page range: 796-803
Place of publication: Aulendorf
Publishing house: Editio-Cantor-Verl. für Medizin und Naturwiss.
ISSN: 0031-711X
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. (1999) Determinanten des Line Extension-Erfolgs. Pharmazeutische Industrie : pharmind Aulendorf 61 9 796-803 [Article]


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