Retaliatory Behavior to New Product Entry


Kuester, Sabine ; Homburg, Christian ; Robertson, Thomas


URL: https://www.jstor.org/stable/1251976
Additional URL: https://archive.ama.org/archive/ResourceLibrary/Jo...
Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Journal of Marketing : JM
Volume: 63
Issue number: 4
Page range: 90-106
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Robertson, Thomas (1999) Retaliatory Behavior to New Product Entry. Journal of Marketing : JM Chicago, Ill. 63 4 90-106 [Article]


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