Kundenverständnis über die Kundenzufriedenheit hinaus : Die Methode Strategic Customer Review (SCR)

URL:	http://ub-madoc.bib.uni-mannheim.de/12628
Document Type:	Book chapter
Year of publication:	1999
Book title:	Kundenorientierung von Banken
Page range:	348-364
Place of publication:	Frankfurt a.M.
Publishing house:	FAZ-Verlag
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Werner, Harald

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