Kundenzufriedenheit und Kundenbindung

Homburg, Christian ; Werner, Harald

URL: http://ub-madoc.bib.uni-mannheim.de/12629
Document Type: Book chapter
Year of publication: 1999
Book title: Marktforschung
Page range: 911-932
Place of publication: Wiesbaden
Publishing house: Gabler-Verlag
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Homburg, Christian ; Werner, Harald (1999) Kundenzufriedenheit und Kundenbindung. Marktforschung Wiesbaden 911-932 [Book chapter]

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