Kundenzufriedenheit und Kundenloyalität


Homburg, Christian ; Giering, Annette


URL: http://ub-madoc.bib.uni-mannheim.de/12630
Document Type: Encyclopedic article
Year of publication: 1999
Book title: Lexikon der Logistik
Page range: 199-204
Place of publication: München/Wien
Publishing house: R. Oldenburg Verlag
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Giering, Annette (1999) Kundenzufriedenheit und Kundenloyalität. Lexikon der Logistik München/Wien 199-204 [Encyclopedic article]


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