Kundenzufriedenheit und Kundenloyalität

Homburg, Christian ; Giering, Annette

URL: http://ub-madoc.bib.uni-mannheim.de/12630
Document Type: Encyclopedic article
Year of publication: 1999
Book title: Lexikon der Logistik
Page range: 199-204
Place of publication: München/Wien
Publishing house: R. Oldenburg Verlag
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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