Marketing's Influence within the Firm


Homburg, Christian ; Workman, John P. ; Krohmer, Harley


DOI: https://doi.org/10.2307/1251942
URL: https://www.researchgate.net/publication/271790021...
Additional URL: http://www.jstor.org/stable/1251942
Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Journal of Marketing : JM
Volume: 63
Issue number: 2
Page range: 1-17
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the American Marketing Assoc.
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1999) Marketing's Influence within the Firm. Journal of Marketing : JM Chicago, Ill. 63 2 1-17 [Article]


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