Marketing's Influence within the Firm

Homburg, Christian ; Workman, John P. ; Krohmer, Harley

Additional URL:
Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Journal of Marketing : JM
Volume: 63
Issue number: 2
Page range: 1-17
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the American Marketing Assoc.
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

+ Citation Example and Export

Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1999) Marketing's Influence within the Firm. Journal of Marketing : JM Chicago, Ill. 63 2 1-17 [Article]

+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item