Psychographische Segmentierung von Bankkunden


Machauer, Achim ; Morgner, Sebastian



URL: http://www.wiso-net.de/webcgi?START=A60&DOKV_DB=ZE...
Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Sparkasse
Volume: 116
Issue number: 8
Page range: 372-376
Place of publication: Stuttgart
Publishing house: Dt. Sparkassenverl.
ISSN: 0038-6561
Publication language: German
Institution: Business School > ABWL u. Finanzwirtschaft, insbes. Bankbetriebslehre (Weber 1993-2017)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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