Relationship Marketing im Internet


Bauer, Hans H. ; Grether, Mark ; Leach, Mark


Document Type: Article
Year of publication: 1999
The title of a journal, publication series: Jahrbuch der Absatz- und Verbrauchsforschung
Volume: 45
Issue number: 3
Page range: 284-302
Place of publication: Berlin
Publishing house: Duncker & Humblot
ISSN: 0021-3985
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Grether, Mark ; Leach, Mark (1999) Relationship Marketing im Internet. Jahrbuch der Absatz- und Verbrauchsforschung Berlin 45 3 284-302 [Article]


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