Utility Oriented Design of Service Bundles in the Hotel Industry : Based on the Conjoint Measurement Method


Bauer, Hans H. ; Huber, Frank ; Adam, Richard


URL: http://ub-madoc.bib.uni-mannheim.de/13087
Document Type: Book chapter
Year of publication: 1999
Book title: Optimal Bundling
Page range: 269-295
Place of publication: Berlin
Publishing house: Springer
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Huber, Frank ; Adam, Richard (1999) Utility Oriented Design of Service Bundles in the Hotel Industry : Based on the Conjoint Measurement Method. Optimal Bundling Berlin 269-295 [Book chapter]


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