Context effects in product line extensions: Context is not destiny


Wänke, Michaela ; Bless, Herbert ; Schwarz, Norbert



Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Journal of Consumer Psychology : JCP
Volume: 7
Issue number: 4
Page range: 299-322
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 1057-7408 , 1532-7663
Publication language: English
Institution: School of Social Sciences > Mikrosoziologie u. Sozialpsychologie (Bless 1999-)
Subject: 300 Social sciences, sociology, anthropology




Dieser Eintrag ist Teil der Universitätsbibliographie.




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