Das Management der Kundenstruktur als Controllingherausforderung

Homburg, Christian ; Daum, Daniel

URL: http://ub-madoc.bib.uni-mannheim.de/13415
Document Type: Book chapter
Year of publication: 1998
Book title: Marketingcontrolling
Page range: 126-143
Place of publication: St. Gallen
Publishing house: Verl. THEXIS
ISBN: 3-908545-37-4
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Homburg, Christian ; Daum, Daniel (1998) Das Management der Kundenstruktur als Controllingherausforderung. Marketingcontrolling St. Gallen 126-143 [Book chapter]

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