Das Management der Kundenstruktur als Controllingherausforderung

URL:	http://ub-madoc.bib.uni-mannheim.de/13415
Document Type:	Book chapter
Year of publication:	1998
Book title:	Marketingcontrolling
Page range:	126-143
Place of publication:	St. Gallen
Publishing house:	Verl. THEXIS
ISBN:	3-908545-37-4
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Daum, Daniel

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