Emotion statt Information: Zehn Thesen zum Kongress-Marketing


Bauer, Hans H. ; Huber, Frank


Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Jahrbuch Marketing-Kommunikation
Volume: 9
Page range: 178-185
Place of publication: St. Gallen
Publishing house: Künzler-Bachmann
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Huber, Frank (1998) Emotion statt Information: Zehn Thesen zum Kongress-Marketing. Jahrbuch Marketing-Kommunikation St. Gallen 9 178-185 [Article]


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