Kundenzufriedenheit als strategischer Erfolgsfaktor : Einführende Überlegungen


Simon, Hermann ; Homburg, Christian



URL: http://ub-madoc.bib.uni-mannheim.de/13826
Document Type: Book chapter
Year of publication: 1998
Book title: Kundenzufriedenheit
Page range: 17-31
Place of publication: Wiesbaden
Publishing house: Gabler-Verlag
ISBN: 3-409-33785-7
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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