Marketing Organization : An Integrative Framework of Dimensions and Determinants


Workman, John P. ; Homburg, Christian ; Gruner, Kjell E.



URL: http://jpworkman.com/wiki/images/2/23/JM_1998_Mark...
Additional URL: https://archive.ama.org/archive/ResourceLibrary/Jo...
Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Journal of Marketing : JM
Volume: 62
Issue number: 3
Page range: 21-41
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Related URLs:
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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