Marketing Organization : An Integrative Framework of Dimensions and Determinants


Workman, John P. ; Homburg, Christian ; Gruner, Kjell E.


URL: http://jpworkman.com/wiki/images/2/23/JM_1998_Mark...
Additional URL: https://archive.ama.org/archive/ResourceLibrary/Jo...
Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Journal of Marketing : JM
Volume: 62
Issue number: 3
Page range: 21-41
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Related URLs: https://www.researchgate.net/publication/271796688_Marketing_Organization_An_Integrative_Framework_of_Dimensions_and_Determinants
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Workman, John P. ; Homburg, Christian ; Gruner, Kjell E. (1998) Marketing Organization : An Integrative Framework of Dimensions and Determinants. Journal of Marketing : JM Chicago, Ill. 62 3 21-41 [Article]


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