Marketing's Influence within the Firm

Homburg, Christian ; Workman, John P. ; Krohmer, Harley

Document Type: Working paper
Year of publication: 1998
The title of a journal, publication series: Working paper / Marketing Science Institute
Volume: 98-126
Place of publication: Cambridge, Mass.
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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