Marketing's Influence within the Firm


Homburg, Christian ; Workman, John P. ; Krohmer, Harley


URL: http://www.msi.org/reports/marketings-influence-wi...
Document Type: Working paper
Year of publication: 1998
The title of a journal, publication series: Working paper / Marketing Science Institute
Volume: 98-126
Place of publication: Cambridge, Mass.
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1998) Marketing's Influence within the Firm. Working paper / Marketing Science Institute Cambridge, Mass. 98-126 [Working paper]


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