Meta-analytische Betrachtungen zur Werbewirkungsforschung

Mayer, Hans

Document Type: Article
Year of publication: 1996
The title of a journal, publication series: Werbeforschung & Praxis
Volume: 41
Issue number: 4
Page range: 1-40
Place of publication: Wien
Publishing house: WWG
ISSN: 0256-4033
Publication language: German
Institution: School of Social Sciences > Psychologie II (Wittmann)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Mayer, Hans (1996) Meta-analytische Betrachtungen zur Werbewirkungsforschung. Werbeforschung & Praxis Wien 41 4 1-40 [Article]

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