Optimierung der Kundenzufriedenheit durch Total Quality Management

Homburg, Christian

URL: http://ub-madoc.bib.uni-mannheim.de/13979
Document Type: Book chapter
Year of publication: 1998
Book title: Kundenzufriedenheit
Page range: 249-260
Place of publication: Wiesbaden
Publishing house: Gabler-Verlag
ISBN: 3-409-33785-7
Edition: 3. Aufl.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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