Using Product-Policy Variants to Incresase Customer Retention in the Automotive Industry: Results of an Empirical Study

Bauer, Hans H. ; Huber, Frank ; Keller, Thomas

Document Type: Conference or workshop publication
Year of publication: 1998
Book title: Marketing Connections : Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998
The title of a journal, publication series: Proceedings of the Australia-New Zealand Marketing Academy Conference 1998 (ANZMAC '98), University of Otago, Dunedin
Page range: 133-150
Publisher: Gray, Brendan J.
Place of publication: Dunedin
Publishing house: Univ. of Otago
ISBN: 1-877156-07-8
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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