Using Product-Policy Variants to Incresase Customer Retention in the Automotive Industry: Results of an Empirical Study


Bauer, Hans H. ; Huber, Frank ; Keller, Thomas


URL: http://anzmac.info/conference/1998/Cd_rom/Bauer49....
Document Type: Conference or workshop publication
Year of publication: 1998
Book title: Marketing Connections : Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998
Page range: 133-150
Author/Publisher of the book
(only the first ones mentioned)
:
Gray, Brendan J.
Place of publication: Dunedin
Publishing house: Univ. of Otago
ISBN: 1-877156-07-8
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Huber, Frank ; Keller, Thomas Using Product-Policy Variants to Incresase Customer Retention in the Automotive Industry: Results of an Empirical Study. Gray, Brendan J. 133-150 In: Marketing Connections : Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998 (1998) Dunedin [Conference or workshop publication]


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