Visuell-verbale Textgestaltung von Werbeanzeigen: Zur textlinguistischen Untersuchung multikodaler Kommunikationsformen


Henn-Memmesheimer, Beate ; Geiger, Susi


Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Kodikas, Code - Ars Semeiotica : An International Journal of Semiotics
Volume: 21
Issue number: 1/2
Page range: 55-74
Place of publication: Tübingen
Publishing house: Narr
ISSN: 0171-0834
Publication language: German
Institution: School of Humanities > Germanistische Linguistik (Henn-Memmesheimer Em)
Subject: 400 Language, linguistics
Subject headings (SWD): Semiotik , Textgestaltung , Werbung

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Henn-Memmesheimer, Beate ; Geiger, Susi (1998) Visuell-verbale Textgestaltung von Werbeanzeigen: Zur textlinguistischen Untersuchung multikodaler Kommunikationsformen. Kodikas, Code - Ars Semeiotica : An International Journal of Semiotics Tübingen 21 1/2 55-74 [Article]


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