Rezension zu Backhaus, K., Büschken J., Voeth, M., (1996): Internationales Marketing, Schäffer Poeschel Verlag, Stuttgart


Homburg, Christian



URL: http://ub-madoc.bib.uni-mannheim.de/14563
Document Type: Review
Year of publication: 1997
The title of a journal, publication series: Zeitschrift für Betriebswirtschaft : ZfB
Page range: 651-653
ISSN: 0044-2372 , 1861-8928
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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