Design of Lines as a Product-Policy Variant to Retain Customers in the Automotive Industry


Bauer, Hans H. ; Huber, Frank ; Keller, Thomas



URL: http://ub-madoc.bib.uni-mannheim.de/14679
Document Type: Book chapter
Year of publication: 1997
Book title: Customer Retention in the Automotive Industry
Page range: 67-92
Place of publication: Wiesbaden
Publishing house: Gabler
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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