Design of Lines as a Product-Policy Variant to Retain Customers in the Automotive Industry

Bauer, Hans H. ; Huber, Frank ; Keller, Thomas

URL:	http://ub-madoc.bib.uni-mannheim.de/14679
Document Type:	Book chapter
Year of publication:	1997
Book title:	Customer Retention in the Automotive Industry
Page range:	67-92
Place of publication:	Wiesbaden
Publishing house:	Gabler
Publication language:	German
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Huber, Frank ; Keller, Thomas

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