Method Supplied Investigation of Customer Loyalty in the Automotive Industry : Results of a Causal Analytic Study

Bauer, Hans H. ; Huber, Frank ; Bräutigam, Felix

Document Type: Book chapter
Year of publication: 1997
Book title: Customer Retention in the Automotive Industry
Page range: 167-213
Place of publication: Wiesbaden
Publishing house: Gabler
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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