Method Supplied Investigation of Customer Loyalty in the Automotive Industry : Results of a Causal Analytic Study

Bauer, Hans H. ; Huber, Frank ; Bräutigam, Felix

URL:	http://ub-madoc.bib.uni-mannheim.de/15130
Document Type:	Book chapter
Year of publication:	1997
Book title:	Customer Retention in the Automotive Industry
Page range:	167-213
Place of publication:	Wiesbaden
Publishing house:	Gabler
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Huber, Frank ; Bräutigam, Felix

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