Method Supplied Investigation of Customer Loyalty in the Automotive Industry : Results of a Causal Analytic Study


Bauer, Hans H. ; Huber, Frank ; Bräutigam, Felix


URL: http://ub-madoc.bib.uni-mannheim.de/15130
Document Type: Book chapter
Year of publication: 1997
Book title: Customer Retention in the Automotive Industry
Page range: 167-213
Place of publication: Wiesbaden
Publishing house: Gabler
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Huber, Frank ; Bräutigam, Felix (1997) Method Supplied Investigation of Customer Loyalty in the Automotive Industry : Results of a Causal Analytic Study. Customer Retention in the Automotive Industry Wiesbaden 167-213 [Book chapter]


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